One of the first projects I was tasked with at the Seattle Times was developing a “newcomers guide” that would catch the attention of recent transplants to Seattle. My colleague Vanessa and I (being newcomers to the area) brainstormed ideas around moving to Seattle. City information, history, things to do, annual events, safety. Among them, housing and neighborhoods stood out as one of the most important aspects of moving to a new city, especially Seattle where there is a housing crisis. Under the guidance of our supervisor, Lynn Jacobson, we looked at different ways to create an easy-to-access, easy-to-use guide to Seattle neighborhoods. The final product, and the first original piece of content to come out of the Seattle Times Newcomers Guide, is a “Find your neighborhood” quiz. The newcomers project does a couple of things.
- Captures a growing demographic in Seattle and be their new, go-to news source for local information
- Presents new, engaging formats for content that would appeal to mobile users as well as younger users. The other newcomers originals created by other colleagues, a guide to pho and a transit tour guide, are clear examples of innovative story formats.
- Resurfaces older, evergreen content that would interest newcomers